Know your limits

Knowing one’s limits is an important part of running a small business.

Pistachos, beer mug and Victory beer bottles

As a small business owner, I set myself a pretty aggressive online marketing schedule. I spend a lot of time promoting the business, trying to sell our services.

However, sometimes I have to give my marketing schedule a pass. As a small business, I can respond to only so many curve balls and tasks in a week. And frankly, this week had me running. As Friday afternoon rolls in, and having been at my desk since 3.00 am this morning, I have decided to take a slightly more Jimmy Buffett approach to this post: beer and pistachios. I know my limits, and my limits have been reached.

Yep, I am not meeting my inbound marketing task for the week, but I am doing so as a calculated decision. Other business efforts took higher priority this week. I’ll will be back to normal broadcasting next week.

2 thoughts on “Know your limits”

  1. Yes indeed. We must all remember to work to live, not live to work. Fridays were invented for just this sort of a snack. Good going Liam!

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