Twitter as a brand building tool


In a previous post, I presented a casual pitch for Twitter. The list of professional reasons that I provided in support of using Twitter in the workplace was admittedly short. There are plenty more reasons to use Twitter. I’d like to share one more today. Twitter can be a powerful tool in building the strength of a brand.

I have an anecdote that I’d like to share.

Twitter to build brand strength

Earlier this month, my colleague in my London office celebrated her one year anniversary with lbdesign. This co-worker, Ngaire Ackerley, is a great designer and a fantastic team player. In light of her important milestone, I tweeted that the company was happy to celebrate her anniversary and that it was lucky to have her on board. I then used my personal Twitter account (@liamdempsey) to retweet the original message.

A couple of hours later, I received a note from a contact of mine about how impressed he was that I had publicly praised and thanked my colleague for playing a valuable role in our team. My contact took time out of his busy day to share his thoughts and to congratulate me on my tweets. This contact is a chap who has repeatedly attempted to steer web design projects my way. My simple, 140-character postings reaffirmed the respect my contact has for my business.

By using Twitter to announce an employee’s anniversary and to celebrate her involvement with the company, I was able (unwittingly, I must admit) to grow the brand strength of my small business in the eyes of a key contact. How is that for a powerful marketing tool?

3 thoughts on “Twitter as a brand building tool”

  1. That’s pretty cool. But equally important is that the reader was impressed by such. So often it seems we live in a world of cynics.

  2. @ Forkboy1965 –

    Absolutely! It’s tricky to find receptive eyes and ears to our messages. Too frequently the cynical audience questions the motives behind public praise. I guess that says a lot about the current state of the world … but that’s a bigger conversation than we could cover here.

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