The thoughts, work and ideas of Liam Dempsey

Liam Dempsey

An Ongoing Worksite

This happy little website serves as a testing ground and play area for me. While the content is always 'real', the design and functionality vary from time to time as I often play with ideas here. I do so on a 'live' site so as to encourage myself to make the changes quickly.

Ideas of valuable content for small business blogs

9 Responses | Posted by Liam Dempsey

Blog ideas

As a communications designer and online marketing consultant, I regularly field questions from small business owners about the sort of content they should post on their company blogs. “What can I say that people will want to read?” is what I hear from businesses in the US and the UK alike.

When responding to such questions, I emphasise that small businesses are not competing with the BBC or CNN to be the primary news source for their audiences. Small businesses should focus on their target audience (existing customers, potential customers, suppliers, local journalists and other local businesses), generating content geared to make a connection with that audience.

Valuable blog content for small businesses

Over time, I have developed a list of ideas for types of valuable content that small companies can post on their business blogs. By no means exhaustive, this list gives small business owners a place to start when thinking of ideas to blog about.

  • An exciting case study: Discuss how we met a particularly tough business challenge and how that more than met our client’s needs.
  • Insight into our business: Reveal our business personality … what sets us apart from our competitors?
  • Examples of innovative problem solving: Demonstrate that we’re savvy business people by describing a problem that we resolved with particular ingenuity or innovation.
  • Photos of new products, services or from social events: A picture is worth a thousand words … enough said.
  • Connections with partner companies: Publicly offer thanks or share the credit with our business partners or suppliers.
  • Links to valuable offerings online: When we find a great article offering tips or advice for small businesses, share it!
  • Promotion of other local organisations: Market our local business community. There is strength in local promotion, so be an integral part of that.
  • Customer ‘how to’ insights: Give customers tips on how to get greater value from our services or products. It’s a good approach for building brand loyalty.
  • ‘Day in the life’: When our business interacts with customers it is through our staff; help our customers get to know our greatest assets by featuring them on our blog.
  • Professional commentary on recent industry news: Use our experience and expertise to offer insight to high-profile news stories that affect our industry or local area.

My list of valuable content for small business blogs is only a starting point. Use your creativity to generate other ideas. What additional examples can you add that might help other small businesses generate valuable posts for their blogs?

Posted: 26 September 2011


Categories: Blogging · Business · Popular · Social Networking

9 Responses

Comments:

  1. Muso Land // 27 Sep 2011 at 4:05 am

    Very useful tips which line up with the ideas in the book Amazing Entrepreneurs which I found at http://myamazingpeople.coml

Trackbacks & Pingbacks:

  1. Business phone calls: turning questions into blog posts || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 1 Oct 2011

    […] and respect that they have for you. But did you know that those questions can serve as key source material for creating quality posts for your small business […]

  2. Don’t rely on the Magic 8 Ball for business blog content || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 4 Oct 2011

    […] help with that, we can keep a list of helpful approaches for deciding blog content. When considering our online marketing strategy, we can use that list to nail down valuable content […]

  3. Plan ahead: small business blogging from the road || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 10 Oct 2011

    […] in advance of their expected publication schedule requires planning and forethought. With a list of key topics and messages for the blog, small business owners can coordinate their travel calendars — for both work and personal […]

  4. Five Tips for Proofreading Blog Posts || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 19 Oct 2011

    […] Yet, it is difficult to become a great blogger without developing top notch proofreading skills. As small business bloggers know, proofreading help is not always available, or may cost more than our online marketing budgets […]

  5. The power of WordPress for business blogging || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 11 Nov 2011

    […] As a conference, WordCamp Philly was aimed at WordPress people of all levels: basic users, designers and hard core developers. During the day I met a number of users who rely on WordPress for promoting their small businesses. The power of its CMS, combined with the dynamic and generous support community, make WordPress an ideal choice for many smaller businesses considering how best to manage and grow their web presence. […]

  6. Five tips for successful business blogging in 2012 || Liam Dempsey — The thoughts, work and ideas of Liam Dempsey — 5 Jan 2012

    […] be a notable return on the investment of time and energy that small business owners will spend on creating valuable content. According to Mike Volpe, the Chief Marketing Officer at HubSpot, an inbound marketing campaign can […]

  7. 97 Ideas For Churning Valuable Blog Content — 27 Jan 2012

    […] Valuable Blog ContentCreating Valuable Blog ContentIdeas of valuable content for small business blogsCreating Valuable Blog […]

  8. Another 5 Valuable Blog Posts for Small Business Blogging | Liam Dempsey — 23 Aug 2012

    […] Ideas of valuable content for small business blogs Share: […]

Sorry, the comment form is closed at this time.