PDF for Print: Pass4Press

Recently I was investigating the use of PDF files when sending artwork to print (at a print shop or house.) Historically I was having trouble ensuring consistent quality and functionality from the PDF, ie, elements within the artwork would not print properly or would not print at all (even though they were visible on screen …

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Successful website marketing

As part of a regular series, I gave a presentation yesterday on Successful Website Creation and Marketing. My audience was of designer-makers at Cockpit Arts, most of whom already had an online presence. The main focus of the presentation was therefore to provide some insight into how best to drive traffic to their respective websites. …

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Welcome to this blog – to this website – my first blog, but certainly not my first website. Bear with me as I learn this new (to me!) system and work to improve the written content and visual presentation of the site.