Print design

The Need to Proofread

A delicate and difficult skill to master, proofreading is a key step in the production of valuable written communication. A great strapline, an attention grabbing headline and a brilliant advertising slogan all lose substantial impact when printed with a typo. Our eyes tend to focus on the mistake – rather than on the key message. …

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Converting large-scale print forms for web presentation

I was recently faced with an interesting production issue involving converting a large scale print file (for a poster series that were 700mm x 1000mm). My client asked me to convert the (40 page InDesign) print file to a PDF for posting on the web. My initial attempts at using Adobe InDesign’s ‘Adobe PDF Presets’ …

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Adding Interactivity to PDF Files from InDesign

I was working on a client project the other day that involved converting a large scale print exhibition (40 panels, each 700mm x 1000mm) for on-screen presentation. The project was further complicated by a very short deadline. It would have taken too long (and been too expensive) to reformat all 40 panels into a Flash-based …

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PDF for Print: Pass4Press

Recently I was investigating the use of PDF files when sending artwork to print (at a print shop or house.) Historically I was having trouble ensuring consistent quality and functionality from the PDF, ie, elements within the artwork would not print properly or would not print at all (even though they were visible on screen …

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