A delicate and difficult skill to master, proofreading is a key step in the production of valuable written communication. A great strapline, an attention grabbing headline and a brilliant advertising slogan all lose substantial impact when printed with a typo. Our eyes tend to focus on the mistake – rather than on the key message. […]
The Need to Proofread Read More »
So much feedback on the new London 2012 logo has been published in news articles, posted on websites and ranted about in blogs that we may be growing tired of talking about it. I initially resisted the desire to blog about this raging conversation as my own feelings were mostly covered by some of the
The London 2012 logo Read More »
Good design is worth paying for and should be viewed as an investment, not simply as an added cost or expense. As a graphic designer, I firmly believe that good design will pay for itself in folds. I hold this view not because I am dependent upon it for my salary, but more importantly, because
Design as an investment – not as an expense Read More »
Stumbling about the internet recently, I came across Kuler: Adobe’s online colour selector tool. It’s a great site for playing with different colour schemes, with an eye towards that next design project. Kuler allows users to define and export colour palettes from a web browser. The exported swatch libraries can then be imported into a
It’s Kuler for Cool Colours Read More »
I was recently faced with an interesting production issue involving converting a large scale print file (for a poster series that were 700mm x 1000mm). My client asked me to convert the (40 page InDesign) print file to a PDF for posting on the web. My initial attempts at using Adobe InDesign’s ‘Adobe PDF Presets’
Converting large-scale print forms for web presentation Read More »
I was working on a client project the other day that involved converting a large scale print exhibition (40 panels, each 700mm x 1000mm) for on-screen presentation. The project was further complicated by a very short deadline. It would have taken too long (and been too expensive) to reformat all 40 panels into a Flash-based
Adding Interactivity to PDF Files from InDesign Read More »
Recently I was investigating the use of PDF files when sending artwork to print (at a print shop or house.) Historically I was having trouble ensuring consistent quality and functionality from the PDF, ie, elements within the artwork would not print properly or would not print at all (even though they were visible on screen
PDF for Print: Pass4Press Read More »
Liam Dempsey is a marketing and design consultant. Through his business, LBDesign, he works with businesses and non-profits in the US, UK, and beyond. He loves pizza, craft beers, and time with family and good friends.