A few weeks ago, I got an email from some London 2012 Olympics sponsor about something or other. When reading the email, I was struck by the fact that I still didn’t like the logo despite what the London Olympics committee about the logo ‘growing on us’ over time. I still feel very much the same way as I did when the logo was launched.
As I saw the London 2012 logo in my email inbox recently, I thought I would write a bit about how the logo still strikes me as wrong now as it was in 2007.
But then I was checking about the news in the New York Times iPhone app when I came across an article by Alice Rawsthorn about the logo. She seemed to cover much of what I felt so I have decided to leave you with her words. Read Alice’s article: