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Liam Dempsey

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That London Logo

Three years on from the launch of the London 2012 logo, celebrating the Summer Olympics, I still don’t like the logo design.

London 2012 logoA few weeks ago, I got an email from some London 2012 Olympics sponsor about something or other. When reading the email, I was struck by the fact that I still didn’t like the logo despite what the London Olympics committee about the logo ‘growing on us’ over time. I still feel very much the same way as I did when the logo was launched.

As I saw the London 2012 logo in my email inbox recently, I thought I would write a bit about how the logo still strikes me as wrong now as it was in 2007.

But then I was checking about the news in the New York Times iPhone app when I came across an article by Alice Rawsthorn about the logo. She seemed to cover much of what I felt so I have decided to leave you with her words. Read Alice’s article:

Despite Changes, There’s Little to Love in 2012 Olympics Logo

Author Liam DempseyPosted on 17 April 20109 November 2014Categories Business, Print design, Web designTags logo, London 2012

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