The thoughts, work and ideas of Liam Dempsey

Liam Dempsey

An Ongoing Worksite

This happy little website serves as a testing ground and play area for me. While the content is always 'real', the design and functionality vary from time to time as I often play with ideas here. I do so on a 'live' site so as to encourage myself to make the changes quickly.

That London Logo

No Responses | Posted by Liam Dempsey

London 2012 logoA few weeks ago, I got an email from some London 2012 Olympics sponsor about something or other. When reading the email, I was struck by the fact that I still didn’t like the logo despite what the London Olympics committee about the logo ‘growing on us’ over time. I still feel very much the same way as I did when the logo was launched.

As I saw the London 2012 logo in my email inbox recently, I thought I would write a bit about how the logo still strikes me as wrong now as it was in 2007.

But then I was checking about the news in the New York Times iPhone app when I came across an article by Alice Rawsthorn about the logo. She seemed to cover much of what I felt so I have decided to leave you with her words. Read Alice’s article:

Despite Changes, There’s Little to Love in 2012 Olympics Logo

Posted: 17 April 2010

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Categories: Business · Print design · Web design

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