Fast Track Programme

Central St Martins School of Art and DesignOn Tuesday of this week, I gave a presentation on websites as part of Central St Martins’ Fask Track Programme. More specifically, I spoke to professional creatives who either just had started or were about to start their own businesses about the need for to have a business website, about how to get a website and how to market the site once it’s online.

The delegates at the seminar came from a variety of creative industries: a painter, an illustrator, a ceramicist, a clothing designer.

During the course of the informal seminar (which last about three hours), I covered two main topics: getting effective business value from a website and website marketing. As part of my presentation, I used a PowerPoint presentation and a PDF document, both of which are available for download below.

Getting Effective Business Value from Your Website (PowerPoint)

Successful Website Marketing (PDF)