Business

Getting your head around online marketing

Over at lbdesign, I spend a considerable portion of my day working with clients on developing and implementing online marketing strategies. As a key market for lbdesign is small businesses and charities, we’ve decided to put together a seminar to cover some of the key points when it comes to using social media to help meet business goals.

Reviewed: Swim with the Sharks without Being Eaten Alive

On my recent trip to Bermuda, I used the blissfully quiet beaches to read through Harvey MacKay’s Swim with the Sharks without Being Eaten Alive. Well-written in a casual, self-effacing manner, the book highlighted a number of tips and practices – developed and borrowed by the author – for improving sales in the marketplace. Overview …

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Clearing up cultural confusion: Cider

The Setting Recently I was conducting a job interview over Skype, using video.  I was speaking with a prospective employee, who was perched in front of a computer at lbdesign’s London office. My colleague was with this prospective employee.  As may be evident to regular visitors to this blog, I am currently based in Philadelphia. …

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